GEEM: Green Energy / Ethical Marketing.

Marketing renewable energy.

GEEM harnesses content marketing solutions to help greentech and clean energy providers reach their true potential. Whether you need help with brand voice development, social media or blogging strategy, I use tried and tested techniques, backed up by data, to help you reach your business goals. My advice is based on years of experience in both content marketing and the clean energy sector.I am dedicated to supporting your green energy brand through all stage of your journey. I can provide tailored solutions to fit every need or budget: from taking over your content pipeline to handing you the tools to build and run a successful, sustainable, in-house marketing strategy.

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About GEEM.

Hi, I'm Julia. The real human face behind GEEM.I have over 15 years' experience in high level copywriting and content marketing solutions—the majority of it spent working with green energy and other sustainable brands.GEEM stands for Green Energy Ethical Marketing—my entire offering to you. First of all, I specialise in telling stories about the global energy transition that resonate and inspire action. Second, and just as importantly, I will help you protect your brand and your promises to your end consumers, by ensuring your marketing stays as ethical as your product.My expertise includes brand voice development; thought leadership strategy; running multi-channelled marketing campaigns; and harnessing deep structural editing to optimise historic content so that it works for you, not against you. But this is just a snapshot. If it's marketing and to do with written content, I can probably help. And if I can't, I'll be happy to recommend someone who can :-)Whatever stage you're at, I am committed to supporting the green energy transition by supporting brands like yours.

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What is ethical marketing and why does it matter?

Marketing should never be a case of 'the end justifies the means'. And as an eco brand, especially, aligning your marketing strategy with your values is a non-negotiable.For example—your business is green energy, but is your website greenhosted? Are you using AI responsibly? Are you skating, inadvertently, at the edge of greenwashing? Have you taken steps to ensure your sales tactics are honest and never leave consumers feeling unhelpfully pressurised?Building an ethical marketing strategy is more than the right thing to do—it's pivotal to your brand's integrity and longterm health. Because climate conscious consumers have increasingly high expectations of service providers and are more willing than ever to cut ties with brands that don't meet those expectations.For these reasons, and many more, an ethical mindset is baked into all my services. On every project, I will talk you through the key legal and ethical questions and how to address them.The good news is, once you break it down, the ethical option is often also the cheapest, simplest and most effective one!

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Services & Packages

I provide full service copywriting and content marketing support. Whether you need to refine your social media strategy, develop a unique and meaningful brand voice, or optimise your website's written content, I'm here to help.I offer four specialist packages (detailed below) but I'm also happy to tailor things exactly to your needs and budget. If in doubt, don't hesitate to get in touch for a free, informal chat.

The Green Energy Content Health Check

Starter Price £200 + 20% discount for one extra service package.The Green Energy Content Health Check is an instant scorecard on your current marketing offering, alongside actionable advice on building a content strategy that unlocks your brand's true potential. Each report is tailored to you, but typical topics include:

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The Green Launchpad

Starter Price £1000 + 20% discount for one extra package.The Green Launchpad hands you all the tools you need to launch your own content marketing strategy and workflow from scratch. The package includes:

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The Green Pipeline

Starter Price £1500 + 20% discount for one extra service package.The Green Pipeline empowers growing clean energy brands to realise their full potential through in-depth, conversion-focused copywriting. The bespoke package includes up to 10,000 words of original content, which can include:

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The Library Refresh

Starter Price £1500 + 20% discount for one extra service package.The Library Refresh is all about optimising your existing content, to transform it from a potential liability into a conversion pipeline. At the end of the process, your historic content library will be clear, engaging, accurate, on-brand, up to date and SEO optimised. The Library Refresh package includes:

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Evident: Branding & Comms Strategy

Helping a world-leading green energy certification brand to thrive, through seasons of stability and of seismic change.

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GCC: Copywriting & Content Strategy

Building a thought leadership strategy for a leading provider of green energy certification infrastructure.

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Daylight Specialists: Blogging & Brand Voice

Creating a unique voice and an impactful blogging strategy for a leading Midwestern daylighting business.

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Solar Brand A: Blog Audit & Rebrand

Transforming a failing blog into a high quality resource and conversion machine.

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